Cookies Policy

Effective Date: April 2023

Welcome to the official website of ServLifts (URL: servlifts.com, hereinafter referred to as “this Website”). This Website is operated by ServLifts (Production Base: No.3185 Xizha Rd, Dachuangang, Zhenze, Wujiang, Suzhou, China) (hereinafter referred to as “we”). We respect and protect your privacy. To provide you with a better and more convenient website experience, and strictly comply with the European Union’s General Data Protection Regulation (GDPR), the EU ePrivacy Directive and international general data protection guidelines, we have formulated this Cookies Policy.

This Policy is intended to clearly inform you about the use of Cookies and similar tracking technologies on this Website, including the types, purposes, storage periods of Cookies, and how you can manage and control the use of Cookies. Please carefully read and understand this Policy before using this Website; your continued use of this Website means you agree to our use of Cookies and related tracking technologies in accordance with this Policy. If you do not agree, you can disable the use of Cookies as described in this Policy (some website functions may be affected as a result).

I. What are Cookies and Similar Tracking Technologies

Cookies are small text files stored on your device (computer, mobile phone, tablet, etc.) by this Website or third-party service providers when you visit this Website. They contain relevant information such as your browsing behavior and preferences, and do not include sensitive information that can directly identify your personal identity (such as name, ID number, etc.).

In addition to Cookies, this Website may also use similar tracking technologies, including but not limited to web beacons, HTML5 local storage, script codes, device fingerprinting, etc. These technologies have similar functions to Cookies and are used to optimize the website experience and analyze usage. Their use is subject to the relevant provisions of this Policy.

II. Types and Purposes of Cookies We Use

The Cookies used on this Website are mainly divided into four categories. The purpose, storage period and whether your consent is required for each type of Cookie are clearly stated below. We strictly follow the compliance principle of “Necessary Cookies do not require consent, and non-necessary Cookies require your prior consent” to ensure compliance with EU and international relevant laws and regulations.

1. Strictly Necessary Cookies

This type of Cookie is essential for the normal operation of this Website and can be set without your consent. If you disable such Cookies, the core functions of this Website will not work properly, and you will not be able to browse the website smoothly, conduct product consultations, make inquiries, etc.

Purpose of use: Mainly used to ensure the normal operation of the basic functions of the website, including but not limited to: maintaining user browsing sessions, verifying user access rights, remembering your basic operation preferences (such as page language, browsing mode), ensuring website access security, and supporting the continuity of page jumps and operations within the website.

Storage period: Usually session Cookies, which automatically expire when you close the browser; some strictly necessary Cookies are persistent Cookies with a storage period of no more than 12 months to ensure the continuity of basic functions when you visit next time.

2. Functional Cookies

This type of Cookie is not essential for the operation of the website, but can improve your user experience and help the website remember your personalized preferences without repeated settings. This type of Cookie can only be set with your consent, and you can disable it at any time. Disabling it will not affect the use of the core functions of the website, but only affect the personalized experience.

Purpose of use: Mainly used to personalize your website experience, including but not limited to: remembering the models of dumbwaiters, small service elevators and related accessories you have previously consulted, saving your inquiry records, remembering your page display preferences (such as font size, page layout), and supporting the personalized recommendation function of the website.

Storage period: Usually persistent Cookies with a storage period of no more than 24 months. If you do not visit this Website for a long time, such Cookies will automatically expire or be cleared.

3. Analytical/Statistical Cookies

This type of Cookie is used to collect relevant data about your use of this Website (processed anonymously, unable to identify specific individuals) to help us analyze website usage and optimize website performance and functions. This type of Cookie can only be set with your consent, and you can disable it at any time.

Purpose of use: Mainly used for website operation analysis and optimization, including but not limited to: counting website traffic, recording the pages you browse, stay time, click operations, access sources, analyzing the focus of user attention on products (such as the browsing popularity of different models of dumbwaiters), identifying problems in website operation, thereby improving website layout, increasing loading speed, and providing you with more suitable product displays and services.

Storage period: Usually 12-24 months. The data will be anonymized and only used for statistical analysis, not for other purposes.

4. Marketing Cookies

This type of Cookie is usually set by third-party advertising and marketing service providers to push product advertisements and preferential activities that meet your needs, helping us improve marketing effectiveness. This type of Cookie can only be set with your consent, and you can disable it at any time.

Purpose of use: Mainly used for marketing promotion and personalized advertising push, including but not limited to: recording your browsing preferences for dumbwaiters and related accessories, pushing relevant product updates and preferential information to you, tracking advertising effects, and avoiding pushing duplicate and irrelevant advertising content to you.

Storage period: Usually 6-24 months. The specific storage period is determined by the third-party service provider. We will strictly require third parties to comply with relevant data protection laws and regulations and only use them for the marketing purposes agreed in this Policy.

III. Storage and Protection of Cookies

1. Storage location: We store Cookies on your access device. Strictly necessary Cookies and functional Cookies are directly stored by this Website. Analytical Cookies and marketing Cookies may be stored by our cooperative third-party service providers. All storage complies with EU GDPR and international data protection requirements.

2. Protection measures: We and our cooperative third parties will take security technical measures such as encryption and access control to protect the security of Cookie information and prevent Cookies from being illegally accessed, tampered with or leaked. Cookies are only used for the purposes agreed in this Policy and will not be used for other purposes unrelated to this Policy.

3. Storage period: The storage period of various types of Cookies is detailed in Part II of this Policy. After the storage period expires, Cookies will automatically expire or be deleted; you can also manually clear the Cookies in your device, and the specific method is detailed in Part IV of this Policy.

IV. Your Control and Management Methods over Cookies

In accordance with EU GDPR and relevant international laws and regulations, you have the right to independently decide whether to allow us to use non-necessary Cookies, and can modify or withdraw your consent at any time. The specific management methods are as follows:

• Cookie consent management: When you visit this Website for the first time, you will see a Cookie consent pop-up. You can choose “Accept All”, “Reject Non-Necessary Cookies” or “Custom Settings” to independently select the types of Cookies you allow to use; if you want to modify the settings later, you can re-adjust through the “Cookie Settings” entry at the bottom of this Website.
• Browser settings management: You can enable, disable or delete all Cookies (including strictly necessary Cookies) by adjusting browser settings. The setting methods vary slightly for different browsers; please refer to the browser’s help documentation (such as Chrome, Firefox, Safari, etc.) for details. Please note that disabling strictly necessary Cookies will make the core functions of this Website unavailable.
• Withdraw consent: You can withdraw your consent to non-necessary Cookies at any time through the above two methods. After withdrawing consent, we will no longer set and use relevant Cookies, but it will not affect the Cookie information previously collected and used based on your consent (such information will be processed in accordance with the storage period agreed in this Policy).

V. Instructions on the Use of Third-Party Cookies

This Website may cooperate with third-party service providers (such as website analysis service providers, advertising and marketing service providers, payment service providers, etc.). These third parties may set and use Cookies through this Website to provide relevant services (such as data analysis, advertising push, payment guarantee, etc.).

We will only cooperate with third parties that comply with EU GDPR and international data protection standards, and strictly require third parties to abide by the following regulations: only use for providing agreed services, not use Cookie information for other purposes; take effective security protection measures to protect user information security; not disclose Cookie-related information to irrelevant third parties.

The use of third-party Cookies is regulated by the third party’s privacy policy and Cookies policy. We are not responsible for the Cookie use behavior of third parties. It is recommended that you carefully read the relevant policies of third parties when using this Website.

VI. Updates and Changes to the Cookies Policy

With the update of laws and regulations, the development of website business or technological upgrades, we may revise this Cookies Policy. The revised Cookies Policy will be posted in a prominent position on this Website (such as a link at the bottom) and the effective date will be updated.

Please check this Policy regularly to understand the latest Cookie usage; if you continue to use this Website, it means you accept the revised Cookies Policy; if you do not accept it, we recommend you stop using this Website or disable the use of Cookies.

VII. Disclaimer

1. If you choose to disable non-necessary Cookies, it may affect some functions of this Website (such as personalized recommendations, marketing advertising push, data analysis-related functions), but will not affect the normal use of the core functions of the website (such as product browsing, consultation, inquiry).

2. We will make every effort to ensure the security of Cookie information, but due to certain security risks in Internet transmission, we cannot fully guarantee the absolute security of Cookie information during transmission. You need to properly keep your device and browser-related information to avoid information leakage caused by improper operation.

3. This Policy only applies to the Cookies and similar tracking technologies set and used by this Website, and does not apply to the Cookie use behavior of third-party websites or services.

VIII. Contact Information

If you have any questions, suggestions about this Cookies Policy, or need to modify Cookie consent settings or complain about Cookie-related issues, please contact us through the following methods:

• Official Website: servlifts.com
• Contact Email: Leown77@servlifts.com
• Contact Address: No.3185 Xizha Rd, Dachuangang, Zhenze, Wujiang, Suzhou, China (ServLifts Production Base)
• Contact Phone: +86 180 6199 0305

We will respond to and handle it promptly after receiving your message.

ServLifts reserves the final interpretation right of this Cookies Policy.